So if you’ve been in the entertainment business for at least 1 year or more, you’ve probably realized that it’s not as easy as it looks, to provide DJ, photo booth, photography, or whatever services, for public/private events. If you do the math, you may be making a lot less than you think, for each event you provide your services for! So how can you get paid more for each event? Create packages!
Regardless of the type of service you provide, you can create a package that will appeal to your clients. Think about the types of events you do most often and what their needs are. For our business, we provide DJ and photo booth services for clients in the Austin, Texas area. We started out by simply offering every customer a flat hourly rate, with everything included. Though this is amazing for the clients, it wasn’t so great with us. Especially when we initially started, since we charged much less than we should have at that time. We were working so much and feeling the effects, right away! We began to do some research and realized that packages for different client needs was the best way to go.
We created packages that met the needs of the types of events we were booking. We created our Party Package, which works for numerous events and receptions, such as birthday parties and wedding receptions. We then created our Wedding Package, which is still our most popular. We factored in what most clients will need for their ceremony and reception, and rolled it all into one price, rather than charge separately for items. We found that clients liked the one price for everything, versus a starter price and then adding extra charges. We then created new packages with both of the above packages, but with a photo booth. Wow, this was a great decision! Lastly, we created a 360 Package, which offers “everything but the kitchen sink.” You’ll have clients who may want the option to get numerous upgrades, for one price; however, the best part is, the “everything” package will be expensive, therefore making it much easier to sell your other packages, since the prices will seem more reasonable! Think about it, how can you sell a $1000 package? Put it next to a $2000 package and it becomes more attractive! Simple marketing. Good luck and start working smarter, not harder!
Filed Under: Exclusive Online News and Content
Leave a comment