Over the weekend, I received a couple of emails from DJs asking for some simple tips on how to increase their social media presence, as well as interaction with their fans and followers. I thought about it for a while, and came up with these five tips that are extremely easy to implement and do. All you need to do is make it a priority and be patient; like anything else, you need to invest time and effort into it, and after a while, you’ll become an overnight social media success story. 😉
Here’s my “Get Me Started” social media blueprint:
Pick One Platform.
Doesn’t matter which one – Facebook, Instagram, Twitter, Snapchat, Periscope, etc. – just pick one and start learning the ins and outs of it. Personally, I recommend Facebook as it has the most users, the ability to target your ideal clients, and the ability to distribute your content without restriction. Instagram would be my second choice, especially with the implementation of Instagram Ads. However, this requires the use of Facebook’s Power Editor, so get cracking on Facebook!
Don’t Narrate Your Day, But Do Tell Your Story in a Interesting Way.
I wrote this post while at Starbucks this evening. I could have wrote on Facebook and Twitter: “At Starbucks writing today’s blog entry” but that would be BORING because… who cares!?! What I’ve found that people love, connect with, and find interesting are the idiosyncrasies of what I’m doing. So, I wrote “Went to Starbucks. Didn’t order something with Pumpkin Spice. Feeling victorious” and got a good reaction on both Facebook and Twitter.
Yes, most of your posts should be business-related. But every so often – perhaps a few times a week – allow your followers a chance to connect with you, the authentic you. If you try to BS people, they won’t buy it. Or what you’re selling.
Upload Photos. Tag Your Clients.
I prefer to keep my personal Facebook page rather quiet, but I do friend request my clients via my personal page. Why? Because their friendship connection allows me to tag them in photos and videos on my professional page. Tagging them allows their friends and family to see my posts, thus increasing my exposure – especially to my client’s friends that are recently engaged and may be in need of my services. Any of my client’s friends that click “Like” on my photo, video, or post will then be invited to like my page; this is a tool that all business owners need to take full advantage of.
In other words, Facebook is the new method to generate Word of Mouth referrals.
I was walking my dog downtown the other day and noticed many businesses had posted a sign with this message: “Like Us on Facebook!” The problem was they failed to answer this question: “What’s in it for me, the consumer?” Here’s the deal: you have to earn your likes and followers, and the best way to do that is to give tremendous value. Had the wine store that just opened up downtown posted, “Like Us on Facebook for 15% Off Your First Purchase,” I likely would have pulled out my phone and gave them a “like” because there is value in doing so: I like saving money when I’m buying bottles of wine.
Just because you give something of value away, doesn’t mean you aren’t gaining leverage in other areas that can produce income opportunities. Think in terms of multiple streams of income. I write blog articles in hopes that down the line, enough people value what I have to offer and I get booked to step on stage and give talks to other wedding professionals, as well as other business professionals. That’s just one example; it’s outside-the-box thinking. 🙂
So how can you give value? Use the three C’s: contests, content, and coupons.
- Contests: a great way to gain new likes and exposure in exchange for giving away something of value. Just make sure you actually give away what you promise. The market is powerful; if it finds out your contest was a fraud, it will drop the hammer on you with authority.
- Content: A must. Great content builds trust with your readers and establishes you as an expert in your ideal client’s eyes.
- Coupons: Simple and easy; everyone likes a deal, right? However, your business needs to consider the cost of that “Like”, as it could be cheaper to obtain via another one of Facebook’s advertising tools.
LAST THING: DON’T BE A LURKER. SHARE.
Social media is about listening, more than talking. If you see a great piece of content online from a colleague or fellow professional DJ, SHARE IT ON YOUR PAGE. Not only does it make that DJ feel great about their content’s value, but it’s another way to deliver great content to your followers.
Plus it’s just good karma to share more than you take. 51/49 Rule, baby.
This post was originally published on September 15, 2015 at TonySchwartzBlog.com
Filed Under: Sales & Marketing
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