9 Ways to Optimize Facebook for Business

June 26, 2012 by Michael Buonaccorso

Facebook will likely cross over the 1 billion user mark by the end of 2012. So, whether you live in New York or Fargo, more than likely there is a large contingency of potential clients in your area on Facebook. If you want more business, you go where the clients are.
That means even if you don’t care for Facebook personally, you can still take advantage of the business benefits it can offer. Whether you’re a seasoned Facebook expert or a total novice, here are some tips that can help you with business on Facebook.

1) Create a page for your business. A good page on Facebook will engage visitors through pictures, posts, links to topical articles and more. You don’t have to post every day. You don’t even have to post every week, although a couple times a week is probably the sweet spot. What should you post? Pictures from recent events, testimonials from previous clients, post-event wrap-ups and more. It shows potential clients you’re busy and that there is a demand for your service. If business is slow and you don’t have any events to write about, post links to articles that your followers would have interest in.

2) Get a vanity URL. This is a simple one. You can give your business page a custom URL, so instead of being www.facebook.com/12345678910, it can be www.facebook.com/mobilebeat. To set this up, just go to www.facebook.com/username and follow the prompts.

3) Filter your friends. One of the best features Facebook added was lists. This is how you can separate your friends from your family from your business acquaintances and so forth. I have several lists so I can make a post and specify exactly who sees it. My lists include family and close friends, wedding contacts, and DJs. Some stuff I post for all my friends to see. Other posts are relegated to just friends and family or just DJs. The best part about this is you don’t have to address your posts. I’ve seen some posts in my newsfeed that say “Attention DJs” followed by something that would just be of interest to DJs. If you had a list just for DJs, you could post it so only your DJ friends would see it. With the lines between personal life and business being blurred through social media, this is a great feature. It allows you the freedom to post what you’d like while only letting people see what you want. This is important for your business, so you don’t offend any clients or colleagues in the industry with a post that may be controversial.

4) Use “friending” etiquette. Come up with a strategy for how you’re going to handle clients on Facebook. Some DJs friend all their clients. Others direct their clients to their fan page. Some even tell their clients they can send them a friend request if they’d like to connect. Your best bet is to determine the approach you want to take and stick with it. If you do connect with clients on Facebook, be sure that you are adding them to a list if you post anything at all that could be offensive or taken the wrong way.

5) Funnel traffic to your page. You just had a wedding with 200 guests—how do you get them to come to your Facebook page? Find or create a reason for them to come to your page. Take some pictures and video and post them on your page. If you’re someone who friends your clients, tag them in a few of the pictures. Then those pictures will show up in their friends’ newsfeeds. Next thing you know, people are liking your page so they can comment on the pictures or save it for future reference because they want to remember your company when they get married. That’s the power of social media!

6) Engage in proper promotion. You know that person on your friend list who posts too much about their kids? Or the one who posts every time their favorite team isn’t winning? Gets a little annoying, doesn’t it? Keep that in mind when posting about your business. Sure, posts that your personal contacts see can be beneficial to your business, but they can also hurt you too. If you make too many advertisement type posts, they may hide your updates. Then you have no chance of them seeing your posts in the future. So feel free to post about your business but make sure you don’t turn into the guy who is always posting about his DJ business.

7) Add visuals to your page. Nothing is more boring than a page of nothing but text. Be sure to post lots of pictures and videos from recent events. If you aren’t a good photographer or don’t take video at your events, network with the other vendors to use their materials. If you ask nicely, and are persistent in a courteous way, you should be able to get some good content for your page. If you have trouble getting the content from other vendors, be sure to tell them you’ll link back to their website and/or Facebook page and credit them for their work.

8) Use FB widgets on your website. Facebook has various widgets that you can add to your website to direct people to your Facebook page. That means you can put a box along the side of your website that shows some of the most recent posts to your Facebook page, or a box that says “1000 people like Mobile Beat—click here to like Mobile Beat on Facebook.” Since you already have a potential client at your website, encourage them to connect with you via social media.

9) Make contact through FB email. The same way a lot of the younger generation likes to communicate via text, they now have taken a liking to the Facebook email system. If you don’t mind emailing with a prospective client through Facebook, add a link to your personal Facebook account on your contact page and let people know they can send you a message on Facebook. If you do offer this, be sure to stay on top of your messages so you still get back to people in a timely manner.  MB

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Michael Buonaccorso Michael Buonaccorso (51 Posts)

Co-founder of Mobile Beat Magazine in 1991, and current producer of Mobile Beat Las Vegas, Mike has worn just about every hat possible in the evolution of the magazine, from writing articles to making sales calls. Formerly a musician and DJ himself, he still enjoys writing for the magazine and released “A Different Spin”, a DJ history book, in 2011.


Filed Under: Business, Issues from 2012