86 The Bridal Show Chairs
Written by
Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (75) · January 4, 2009
86 The Chairs!!
Last Monday I made a presentation at the Las Vegas Wedding Network about effective wedding trade show exhibiting (Mining Bridal Show Gold).
It included a wide range of issues, from goal setting to training employees, following to asking for the order. Naturally, it included a rather entertaining segment on the important rationale in staging a booth.
To me, one of life’s great puzzles, is why virtually every trade show provides you a table and two chairs. The table may be useful if placed effectively, but the chairs are not just useless, they are a big-time-negative-factor.
You want people to look you in-the-eye, not down at the top of your head. You should either be standing, or, if you need some support (maybe you have a bad back or get tired feet easily), then upgrade to a bar stool or similarly high chair.
The only thing worse than one chair is two chairs. Two people, seated, will tend to turn and talk to each other, and unknowingly ignore the prospects, as they move into the area outside the booth. If you even have the ‘appearance’ of ignoring a prospect, in most cases they will just keep walking.
My advice: For your next bridal show, 86 the chairs!!
Andy Ebon
The Wedding Marketing Authority
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Written by Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (75) · Filed Under Exclusive Online News and Content, Online or Magazine Issue, The Wedding Marketing Blog - Mobile Beat Edition
Andy,
I’ve been preaching this for years and glad to see you post this here. It annoys me to see this. I’m a firm believer in no barriers between you and your clients in any sales presentation. Thanks for speaking out about “86′ing” the chairs at a trade show! I look forward to your seminars in Vegas and thoroughly enjoyed hearing you speak in Chicago this past year.
Regards,
Mitch Taylor
Taylored Weddings
Having just finished two bridal shows this weekend,the chairs are always the 1st to go.I do my set up with the table again the wall so i can stand out in front to meet and greet and do my handouts..eye level is important to image. i added a 32inch tv with a photo slide show,some dancing but most of picture’s of the B&G so lots of brides were stopping to look at tables and wedding dresses on the show….lots of great leads and 6 contracts from one and 4 from the other.thanks to this site for the great advice..this made me stand out from all the other dj’s who by the way were SITTING behind the tables..