7 Secrets of High End Wedding Pros

August 6, 2015 by Stephanie and Jeff Padovani

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Ever wonder about the difference between the wedding businesses who attract high end leads and prosper, and those who don’t?

One of the fastest ways to become a high end wedding professional is to do what they do. It’s not just luck; it’s a repeatable recipe for success.

#1 – They outsource and delegate.

There’s only so much you can do as a solo entrepreneur. If you want to grow, you’re going to need help.
High end wedding pros don’t hide behind the excuses of not being able to afford help or not having the time to hire and train someone. They make it happen.

Here are some easy ways to begin:

• Hire someone on Fiverr to install a WordPress plugin for $5.
• Have a local college student schedule your social media posts each week.
• Use Fancyhands to research competitors in your wedding market.

#2 – They alienate those who aren’t their ideal couples.

It goes without saying that high end wedding pros have a powerful message that’s irresistible to their ideal clients. But in doing so, they aren’t afraid to alienate everyone else.

Wedding photographer Angelica Glass boasts that she will “take incredibly sexy, frighteningly real and hysterically awkward images of your wedding day.” Any couple intent on images of glossy perfection would never consider hiring her after that statement.

Declaring what you are and are not makes you stand out from the competition immediately.

#3 – They have multiple sources of high quality leads.

One good source of leads can be enough to fill your calendar, but it leaves you vulnerable. If that source dries up—because Google changes the algorithm or a venue goes out of business—your wedding business dries up, too.

High end wedding pros understand this danger and protect themselves by cultivating multiple streams of high quality leads. This way if one source disappears, their businesses keep thriving.

#4 – They succeed with advertising.

There’s nothing wrong with free wedding marketing and generating leads with referral relationships. It works.

But it also leaves you vulnerable. SEO, networking, social media, all of these types of wedding marketing are subject to the whims of other companies. If something changes, there’s nothing you can do.

Advertising, on the other hand, gives a predictable response. Once you’ve mastered bridal show, Google AdWords or Facebook Ads conversion, you know exactly how much it costs to generate leads. If you need more leads, simply buy more ads and get a guaranteed result.

#5 – They have proven systems for attracting leads, following up and making sales.

When you’re growing a high end wedding business, you need repeatable processes. Haphazard or hope-and-prayer marketing yields unpredictable results.

High end wedding pros identify and create processes they can use for predictable results again and again. It allows them to train a team to duplicate that success and optimize over time.

#6 – They maintain a growing database of clients.

High end wedding pros know that it costs up to 7x more to earn a new client than it does an old one. They also recognize that their past clients are the best source of targeted word of mouth referrals.

A client database allows them to collect emails, store data and follow up with current and past clients to build relationships, nurture leads and make sales.

#7 – They follow up automatically.

High end wedding pros use their time wisely. They know that a limited amount of energy and time resources each day necessitates efficiency.

As your business grows, you’ll naturally get busier. It’s easy for those leads to fall through the cracks, or to drop the ball with your current clients.

High end wedding pros use automation to stay on top so they can grow to the next level. Because of this, they can constantly follow up—without being pushy—so they’re the first choice when the couple is ready to book.

Learn the Sales Secrets of the High End Wedding Pro {Workshop!}

You’ve learned the secrets of high end wedding pros. Now we want to show you how it’s done.

Jeff and I are going deep into the strategies of sales and follow up automation in our upcoming workshop.

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Those who attend our workshop will walk away with the following:

  • Learn the hidden costs of the common mistakes wedding pros make that can easily cost $7,800 per year!
  • How one wedding pro increased bookings 50% in only 6 months…and saved 5 hours every week.
  • The 2 email system that you can use to get 100+, online five-star reviews and hundreds more high quality leads.
  • How to double your wedding business…WITHOUT any additional leads!
    The mindmap and templates to pull it off.

Save your seat and join us here!

About the Author

Stephanie Padovani and her husband, Jeff Padovani, are the dynamic husband-wife duo behind Book More Brides, the #1 online resource for transformational marketing, business and motivational strategies for the wedding industry.

Stephanie and Jeff Padovani met and fell in love in the corporate world, and have been working together ever since. They are famous for entertaining and empowering wedding professionals with low cost, effective marketing strategies and powerful “anti-price shopper” communication techniques…that don’t require sleazy, high-pressure sales tactics or competing on price.

Want more wedding business tips? Visit BookMoreBrides.com to get your copy of the free report, “The Price Shopper Email: How to Immediately Convince Brides of Your Value So They’re Primed and Ready to Book.”

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Stephanie and Jeff Padovani Stephanie and Jeff Padovani (152 Posts)

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”


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