5 Reasons to Do Video Marketing For Your Wedding Business

January 12, 2015 by Stephanie and Jeff Padovani

Pretty Bride with veil

Video is one of the most powerful and underused marketing tools for your business.

The results of our own surveys as well as other more scientific studies reported online reveal the truth: most of your customers prefer video to any other medium.

Still not convinced? Check out these compelling reasons why you should be using video.

1. Video helps more brides and grooms “get” what you do.

Sick of trying to explain what you do and why it costs so much? Video could be the answer you’ve been looking for.

Research by Mayer and Anderson shows that video increases a prospect’s understanding of what you do by 74%. So quit lecturing and make a smart video that explains what you do instead.

2. You get more online leads with video…for free.

If you want more brides and grooms to find you online, video is a fast ticket. Here’s why:

3. Video helps you book more weddings.

Not only does video get you more leads, it helps you sell them.

90% of consumers say video was helpful in the purchase decision.

Even more compelling: people are 64% more likely to buy after watching a video.

Video gives you a significant edge over the competition. Take this quick test to learn how easy it will be to get your video to Page 1 here.

4. Video allows you to emotionally engage your couples with images, music and storytelling.

Emotions are an incredibly important component of the decision making process in all purchases, but especially when it comes to a WEDDING.

If you can’t engage a couple emotionally, you can’t get them to buy. On the other hand, engaging the couple with an emotional experience and connecting it to your product or service makes them up to 3x more likely to buy.

5. Video gets brides and grooms talking about you on social media.

A great video gets shared. Craft a viral wedding video and it can generate free promotion and leads for months or even years.

Check out these stats:

  • More than 500 years worth of video watched on Facebook every day.
  • Over 700 YouTube videos shared on Twitter every minute.
  • 55% of people watch a video on YouTube every day.

Stats from Marketing Tech Blog

If you’ve been on the fence about using video in your wedding business, it’s time to get into action before your competition gets a clue. You don’t have to be good on camera (heck, you don’t even have to show your face!) and you don’t need to be a videographer to take advantage of the power of video.

Ready to Get Started With Video?

Our #1 video marketing resource is James Wedmore’s Video Traffic Academy. He’s the leading expert on getting targeted leads with YouTube, and this course is a bargain!

Learn how to easy it is to get quality wedding leads with video here.

About the Author

Stephanie Padovani and her husband, Jeff Padovani, are the dynamic husband-wife duo behind Book More Brides, the #1 online resource for transformational marketing, business and motivational strategies for the wedding industry.

Stephanie and Jeff Padovani met and fell in love in the corporate world, and have been working together ever since. They are famous for entertaining and empowering wedding professionals with low cost, effective marketing strategies and powerful “anti-price shopper” communication techniques…that don’t require sleazy, high-pressure sales tactics or competing on price.

Want more wedding business tips? Visit BookMoreBrides.com to get your copy of the free report, “The Price Shopper Email: How to Immediately Convince Brides of Your Value So They’re Primed and Ready to Book.”

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Stephanie and Jeff Padovani Stephanie and Jeff Padovani (152 Posts)

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”


Filed Under: Business, Digital DJ, Sales & Marketing, Sound