5 Great Wedding Marketing Tips for Challenging Times

October 1, 2008 by Andy Ebon

5 solid wedding marketing tips to boost your business, NOW!

  1. Develop a simple email newsletter about your business to send to past clients. Be in touch, perhaps quarterly. Past customers are a great source of referrals, but YOU have to stay in touch.
  2. Order Thanksgiving cards, not Christmas cards, and send them to wedding industry contacts. Be the first in your market to touch base for the holiday season. You will stand out, and perhaps receive some December referrals with this strategy.
  3. Identify five great contacts who refer you significant business and take them to lunch or coffee. Talk movies, ask about them, and simply show your appreciation. They’ll ask you about business, just let them bring it up. When they ask about how they can help you, make sure you ask about how you can help them.
  4. Be relentless about giving thanks for referrals. THREE TIMES: When you receive the lead. When you book the business. When you complete the work.
  5. Stoke some great employee morale. Enclose a short thank you note with every paycheck. Give some specific praise about work done during that pay period (i.e. great poise shown with a difficult client, pinch hitting for an ill co-worker, staying late to get some task done, etc.,.). Catch people in the act of doing a good job.

Have a great tip of your own. Share it here, in a comment.

And…. if you have not already done, subscribe to this blog by email or RSS. And, share the site with an industry peer.

Andy Ebon
The Wedding Marketing Blog

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Andy Ebon Andy Ebon (78 Posts)

Keith Alan has been in the DJ biz since 1975, started hosting weddings in 1982 and went full-time in 1993. While personally hosting over 60 weddings a year on the weekends, his mid-week programs generate income through out the year. Young children and seniors are the strong points of the business. Outside of the weddings division of Keith Alan Productions, Keith’s summer program, Campardy™ has grown from 1 event in 2000, to 75 events within a 6 week window! Keith is busy with game shows, trivia, photo booths and extreme bingo the other 46 weeks of the year.


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