- Develop a simple email newsletter about your business to send to past clients. Be in touch, perhaps quarterly. Past customers are a great source of referrals, but YOU have to stay in touch.
- Order Thanksgiving cards, not Christmas cards, and send them to wedding industry contacts. Be the first in your market to touch base for the holiday season. You will stand out, and perhaps receive some December referrals with this strategy.
- Identify five great contacts who refer you significant business and take them to lunch or coffee. Talk movies, ask about them, and simply show your appreciation. They’ll ask you about business, just let them bring it up. When they ask about how they can help you, make sure you ask about how you can help them.
- Be relentless about giving thanks for referrals. THREE TIMES: When you receive the lead. When you book the business. When you complete the work.
- Stoke some great employee morale. Enclose a short thank you note with every paycheck. Give some specific praise about work done during that pay period (i.e. great poise shown with a difficult client, pinch hitting for an ill co-worker, staying late to get some task done, etc.,.). Catch people in the act of doing a good job.
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The Wedding Marketing Blog
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