DJ’s love power! We crave it, we buy it, and we party with it. Power is a DJ’s addiction, and we love those K’s. How about some words with K power? I’m talking about words with:Kick
Kay-O (knockout) power
Skillful use of word power can help our potential clients to hear us loud and clear. The written word is a code that takes a thought from one mind and plants it in another. This process may be even more complex than sound waves traveling from CD player to mixer to . . . well, you get the idea. A lot can go wrong along the way.
DJ’s communicate every day.
Business cards, website copy, promotional letters, flyers, online messages – they all communicate things about the writer (and therefore about the business of that writer). Say what you mean by using words wisely, correctly, and creatively.
Y do I half to spel coreckly?
Mistakes in grammar, spelling, punctuation, and usage speak for you. Unfortunately they speak the wrong language! Consider these real-life errors:
Sign in a restaurant window: “Bowel of soup — $1.40”
(And I suppose blood pudding is on special too)!
From a church bulletin: “This Friday night we will decorate the sinside of the church.”
(I’ll be there with scissors and spurs).
Words work for us when they say precisely what we mean to say. Otherwise, they may work against us. This brings us to the rules of using words in DJ promotional material:
Tell the truth. If you play only rock music, say so. If your light show outshines any within 100 miles, say that too. But don’t say anything because your fellow DJ says it. Say it, mean it, and deliver it.
Proofread, rewrite, and proofread again. Errors, like scratches on a CD, may not show up at a glance. Take your time and make it right. If you’re not 100% sure of your spelling, grammar, and punctuation, ask someone for help! Potential proofreaders include a local newspaper writer, a high school English teacher, an A student in English, and the spell check on your computer. However, spell check programs have many voids – don’t rely on them to correct every error.
Keep it to the point. Ten mediocre songs don’t fill the dance floor. Some people will get up and leave! A few danceable tunes work wonders. The same goes for words-many people won’t read a long paragraph, or a three-page biography. Write what you want to say, and then imagine you only have half the space to convey the same information. Eliminate every repetitive, assumed, or unnecessary word. For instance, “We usually have most all of the songs that you might want to hear” becomes “We have the songs you love!”
S.S.S. — Short, simple & sparkling. One page letters and flyers capture our attention better than long dissertations. Active verbs (such as spin, play, plan, dance, coordinate) have more power than passive verbs (such as am spinning, will be played, are planned, are dancing, &, were coordinated). Express things in a positive, upbeat, active way, for more bang & boom!
Read your own words.
This simple exercise will reveal interesting things about how your promotional material depicts your business. Carefully read through your letters, ads, flyers, business cards, and website copy. Which words do you use most often? Make a list of them. Which words would you like to include, but have been afraid to write? Make a “wish” list. Which words don’t tell the truth? Get rid of them right now! Then replace the overused words with new words from the wish list.
A shuffle through my collection of DJ business cards shows that seven of them don’t use their complete first and last name on the card. The potential customer may wonder who the DJ is. Looking at the business card, the customer is asking herself questions that the DJ probably didn’t intend. The DJ tried to communicate style, professionalism, or fun, but instead sent another message — “Who is this guy?”
A DJ’s most powerful words:
Power (in reference to making a party an event)
A DJ’s weakest words:
Power (in reference to equipment)
Any DJ jargon (BPM, MP3, CDG, mobile jock, subs, multi-op, solo-op)
Any brand name
The DJ industry’s most overused words:
A DJ’s Most Commonly Misspelled and Confused Words:
To, two, too — To is a direction or an action. Two is a number. Too means also or extremely.
Then, than Then indicates time. Than indicates comparison.
Your, you’re Your indicates possession. You’re means you are.
Karaoke There is only one spelling of this word.
DJ, DJ’s, KJ, KJ’s These are the preferred ways to spell these “words.”
CD, CD’s These are the preferred ways to spell these “words”.
While many businesses use poor spelling, grammar, and punctuation, DJ’s stand close to the top of the error ladder! I’ve noticed that almost all DJ websites have at least 5 errors per page. What does this say to our customers? Many readers do notice the errors, and make sad deductions about us.
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