4 Sneaky Ad Tricks to Book More Weddings

August 20, 2016 by Stephanie and Jeff Padovani

4 Sneaky Ad Tricks to Book More Weddings

Eventective. Thumbtack. Respond.

Love ‘em or hate ‘em — wedding pros are handing over their hard-earned dollars in the hope of cheap leads.

But do they work?

Your success with leads from these services will vary widely, but most wedding pros find these to be very poor quality leads.

You can expect a response from only about 1 out of 100 emails at best, as reported by most wedding pros. Yes, it’s that bad!

3 Things to Know About Wedding Lead Sites

Do brides and grooms use these sites? Yes.

Will they send you quality leads. Maybe.

Here’s what you need to know going in:

  1. These sites focus on delivering a price quote, which tends to generate more budget-oriented rather than quality-oriented leads.
  2. These couples aren’t reaching out to you specifically, so they are “cold” and unqualified.
  3. You pay per lead, whether or not they book you.

A lead generation service can send you leads, but you might not book them because:

  • The leads are not a good match for your business: wrong budget, style or personality.
  • Your website drives them away.
  • Your follow up is ineffective.
  • Your sales presentation is crappy.

To get the highest quality leads, attract them yourself through highly targeted relationships, content and marketing.

That’s what makes Facebook Ads so awesome!

Get more tips about what really works to book leads from Thumbtack here.

What about other wedding advertising sites, like WeddingWire and The Knot? Do they work?

Again, it’s really going to depend on your market and how you work them.

However, there are a few tricks you can use to get an edge on the competition.

4 Sneaky Tricks to Get More Leads From Your Ad Listings

#1 – Use something OTHER than the name of your business in your listing name.

When creating a listing, most wedding pros label it the name of their business. And that seems to make sense because it’s your listing.

But that’s also what everyone else is doing — which means you won’t stand out.

Make your listing name as compelling as any headline. Make it click-worthy.

Here’s one example:

2016-08-06_125953
This listing name begins with the DJ’s radio station. It starts with “106.1 Kiss FM” — and it gets more clicks than other other listing in his area.

Why? Couples could be clicking through because they recognize the radio station. Or it could be just because it’s the only one that starts with a number.

One thing we know: it stands out because it’s DIFFERENT.

#2 – Make your thumbnail look like a playable video.

This is a truly sneaky one, and not all listing sites will let you do it. (WeddingWire does, by the way.)

People are trained to click on videos. Make your listing photo look like a video and it means more clicks…and more leads.

Compare these two ads side by side. Which do you think is getting more click-thrus?

image 2 jpg
Warning: if you make your thumbnail look like a video, you better have a real video waiting on the other side. Otherwise, you’ll look like a liar.

#3 – Use video and images with testimonials inside your listing.

Video testimonials work to get leads because of the psychological principle of Social Proof — the more couples rave about your services, the more new couples are influenced to hire you.

Use testimonials as much as possible: in your description, as video, even on your images.

This is one way to sneak reviews into your images…

image 3 jpg

#4 – Get more reviews!

This isn’t exactly sneaky, but it’s super effective, for the reasons we just mentioned.

Listings with more than 10 reviews get 106% more clicks! Get as many reviews on these listings as you possibly can.

Get creative: have the bride, the groom, the parents AND the bridal party all submit reviews of the wedding. Why not?

Do these wedding lead services work for you? Share your experience in a comment below!

About the Author

Stephanie Padovani and her husband, Jeff Padovani, are the dynamic husband-wife duo behind Book More Brides, the #1 online resource for transformational marketing, business and motivational strategies for the wedding industry.

Stephanie and Jeff Padovani met and fell in love in the corporate world, and have been working together ever since. They are famous for entertaining and empowering wedding professionals with low cost, effective marketing strategies and powerful “anti-price shopper” communication techniques…that don’t require sleazy, high-pressure sales tactics or competing on price.

Want more wedding business tips? Visit BookMoreBrides.com to get your copy of the free report, “The Price Shopper Email: How to Immediately Convince Brides of Your Value So They’re Primed and Ready to Book.”

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Stephanie and Jeff Padovani Stephanie and Jeff Padovani (152 Posts)

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”


Filed Under: Sales & Marketing, Weddings