Sometimes you just have to let them go.
When we started our DJ business, the first were the class reunions. Ugh.
These clients had no budget for entertainment and the guests never wanted to dance. All they wanted was to talk and catch up. And God forbid you ended up with a school that had a long-standing rivalry. Still gives me the shivers.
So we “fired” them. We just weren’t available for those jobs anymore. We have plenty of friends who are more than happy to take those referrals.
When we decided to specialize in weddings, we had a whole new set of clients to fire: the micro-managers. The minute we get the sense that we’re dealing with one of those Trouble Clients, we’re instantly “no longer available.”
Sign #1 – They insist that you change your contract.
Your contract is carefully designed (I hope) to protect the interests of both yourself and your clients. It represents how you choose to do business.
A bride or groom who nitpicks the fine print is going to do the same thing with everything throughout the wedding planning process. You’re engaged in a power struggle and once you give in, you’ve lost control.
You end up in Bride or Groomzilla territory before you know it.
Sign #2 – They make you jump through hoops to prove you’re worthy.
One groom-to-be made us draw up three complete setlists of music for the reception (I’d submit it for approval, he’d nix the songs he didn’t like and make me do it again), called up five of our references, examined our equipment with a flashlight and asked to see what we were going to wear. “Yes, I’d like you to model it for me.”
He was a royal pain all the way up to the wedding, and because nothing goes exactly the way you plan, he wasn’t completely satisfied, even though we did everything he asked.
This is a sign that the bride or groom will NEVER be satisfied, no matter what you do.
Let them go now before there are any casualties, like bad wedding reviews online.
Sign #3 – This client makes you work really hard at something that’s not fun and doesn’t pay.
This is a Lose – Lose – Lose scenario.
Perry Marshall, author of The 80/20 Rule of Sales and Marketing: The Definitive Guide to Working Less and Making More (a must read for any entrepreneur!) recommends that you fire the bottom 10% of your clients immediately.
Fire the clients who:
- Spend the least amount of money.
- Create most of your customer service headaches.
- Hire you to do the least profitable and enjoyable work.
Which jobs do you dread doing? Which locations do you hate working at because the weddings are awful? What type of work is the least profitable for you?
Pull out your client database and tally up how much each spent with you to learn the truth.
Stop trying to win over people who will never be happy. Quit forcing yourself to do a job you hate.
There are plenty of people who are fun to work with and who will be happy to pay for what you deserve best. When you stop wasting your time with those Trouble Clients, you’ll have more time to pursue the top 10% you actually want to be working with.
You deserve it.
Have you ever wanted to fire a client? Leave a comment and share your story!
About the Author
Stephanie Padovani and her husband, Jeff Padovani, are the dynamic husband-wife duo behind Book More Brides, the #1 online resource for transformational marketing, business and motivational strategies for the wedding industry.
Stephanie and Jeff Padovani met and fell in love in the corporate world, and have been working together ever since. They are famous for entertaining and empowering wedding professionals with low cost, effective marketing strategies and powerful “anti-price shopper” communication techniques…that don’t require sleazy, high-pressure sales tactics or competing on price.
Want more wedding business tips? Visit BookMoreBrides.com to get your copy of the free report, “The Price Shopper Email: How to Immediately Convince Brides of Your Value So They’re Primed and Ready to Book.”
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