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American DJ Adds Gobo Projector To Popular LED Color Spot Effect

April 23, 2009

LOS ANGELES – American DJ has added serious value to one of its most innovative LED lighting effects – without adding anything to the price. With the introduction of the versatile new X-Color LED GP, the company has once again proven its commitment to giving DJs, clubs and mobile entertainers greater value for their hard-earned dollar.

To create the X-Color LED GP, American DJ added a gobo projector to its hugely successful X-Color LED mobile DMX color spot – resulting in a hybrid unit that can be used for multiple purposes. The new model has all of the same great features as the original color spot – including 8 brilliant colors plus white, strobe effect and high output 20W LED source – plus one gobo that users can replace with virtually any gobo pattern they desire. And just like its predecessor, the X-Color LED GP carries an attractive MSRP of $419.95.

The original X-Color LED and now the X-Color LED GP are part of American DJ’s acclaimed X-LED Series of fixtures, which feature a single energy-efficient, mega-bright 20W white LED light source that’s powerful enough to project through a gobo wheel or color wheel like a 250W halogen or discharge lamp. As the X-LED Series’ hard-edged beam shines through a gobo or color wheel, it casts razor-sharp images across floors, walls and ceilings. Plus, you get better performance, increased efficiency, cooler operation, more portability and all the other great advantages that come with modern LED technology.

With the additional functionality of a gobo projector, the X-Color LED GP fits an even wider range of applications, thus giving the unit greater appeal to DJs, clubs and mobile entertainers who are operating on a budget. Use it to project the names of the bride and groom at a wedding reception, advertise drink specials at a nightclub, prominently display the company logo at a corporate banquet, or even promote the grand opening of a new retail store. Take away the gobo entirely, and you can use the X-Color LED GP as a stationary color spot effect on the stage or dance floor.

“In today’s economy, all of the multiple uses of our new X-Color LED GP allow DJs, bands and clubs to stretch their effects dollar further at a time when everyone is watching their wallets,” said Scott Davies, General Manager of the American DJ Group of Companies. “Once again, American DJ is showing its dedication to the mobile-entertainer market by developing versatile, value-added products like the X-Color LED GP.”

Options abound when it comes to controlling this high-performance unit. The 3-channel X-Color LED GP is completely DMX-compatible and can be operated via a standard DMX controller. It can run as a stand-alone unit while in Sound Active mode, and multiple units can be linked together Master-Slave. A 4-button menu system LED display makes the X-Color LED GP super easy to navigate. It can also be operated via American DJ’s UC3 universal remote controller (sold separately).

“With its many exciting features, 250-watt brightness, compact size and affordable price tag, the X-Color LED GP is perfect for a wide range of lighting users – everyone from DJs, bands and traveling performers to bars and small nightclub venues,” said Davies. “Its huge LED is bright enough to work with or without fog, which makes it great for weddings and other gigs where fog machines are taboo.”

Because its LED lamp generates very little heat, the X-Color LED GP can run continuously all night long with no duty cycles. Other LED advantages include an extremely long lamp life (50,000 hours), high beam intensity and low power draw. It consumes only a fraction of the energy of a 250W halogen effect, saving clubs big-time on electricity and allowing more fixtures to be hooked up to a single circuit.

The X-Color LED GP measures 7.87″ x 6″ x 6.7″ and weighs 5.3 lbs. It comes equipped with a hanging bracket, so it’s ready to install right out of the box.

Click link below to see the X-Color LED GP in action!
http://www.youtube.com/watch?v=pYpr29CMCj8

For more information, contact American DJ at 800-322-6337 or visit the company’s website at www.americandj.com Email: info@americandj.com

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G-TOUR Hydraulic Assisted LCD / Plasma Screen Rolling Lift Cases

April 23, 2009

Gator’s revolutionary lift case is now available in two sizes to fit 52″ and 65″ LCD and plasma screens. The G-Tour Lift series still boasts its ½” plywood construction with durable PVC laminate exterior, Penn Elcom® hardware with MOL latches, carpeted interior and high-performance industrial casters.

The Gator G-Tour Lift case uses an advanced-technology, non-electric hydraulic assisted lift which extends smoothly with a load of up to 125 pounds locking into four center mounting bracket height positions of 52″, 58″, 64″ and 72″.

The Lift case features an included universal mounting bracket, built-in retractable UL approved electrical cord with 3 grounded receptacles, side mounted laptop tray that stores in the case and black presentation drape for a professional appearance.

Additionally Gator has added 2 new features to the case by including an external dry erase writing label for identification and a self adhesive ”Tilt Watch” indicator to warn you of improper handling during transport.

For more information on this and other Gator Cases, check us out at www.gatorcases.com.

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Hot Spots from ADJ – American DJ Unveils 2 Breakthrough LED Pinspots

April 22, 2009

New 3W LED-Powered Panning Head and Battery Operated Units
Add Excitement, Portability To Classic DJ/Club Display Effect

LOS ANGELES — First, American DJ brought the classic white pinspot into the 21st century by coming out with an LED-powered version of this popular DJ/club/display effect. Now the company has gone even further and unveiled two new powerful 3W white LED pinspot models, the Pinspot LED BP and LED Beam Scan, that take the pinspot to places it’s never been before – literally!

In the case of the Pinspot LED BP, this can be anywhere on earth — from the bed of a pickup truck, to the bottom of the Grand Canyon. That’s because this compact 3W LED white pinspot is battery operated, so it’s not limited to being used only in places where electrical power is available.

For the LED Beam Scan’s part, it puts the pinspot in a new type of motion with its impressive panning head, which allows the unit’s bright 3W LED to scan back and forth a wide-ranging 270°. Featuring DMX-512 protocol, the LED Beam Scan offers other eye-popping effects as well, such as a strobe and 0-100% electronic dimming.

“White pinspots remain one of the most popular lights for entertainment and display because they are so basic, yet so versatile,” said Scott Davies, general manager of the American DJ Group of Companies. “We were reminded of how tremendously popular they are when we introduced our first LED-powered pinspot, the Pinspot LED, which met with amazing success because it combined a classic white pinspot with the advantages of a long-life, low heat, energy-efficient LED light source.

“So we decided to develop additional 3W white LED pinspots with special features geared toward today’s DJs, bands, clubs, mobile entertainers, and retail display and exhibit users,” Davies added. “The battery-powered Pinspot LED BP offers the ultimate in mobility and a much-needed solution for hard-to-light places. The LED Beam Scan adds the elements of scanner movement and DMX control for greater versatility and excitement.”

With its panning head, the LED Beam Scan can sweep its powerful 3W LED beam across a dance floor, stage, exhibit or grand opening celebration, rev it up with strobing and add some dramatics with dimming. Or it can be used as a simple stationary spot to highlight performers, illuminate a display, or project onto a mirrorball at a disco. The coolness of its LED lamp assures that dancers and performers will remain comfortable, and that illuminated objects will not be damaged by heat, even at close range.

In keeping with its versatility, the LED Beam Scan can be operated a variety of different ways: in 3- or 5-channel DMX modes, or without a DMX controller in Sound Active or Master-Slave modes. As another option, it can be run with American DJ’s easy-to-use UC3 remote controller (sold separately) to control blackout and other functions. For even greater versatility, it comes with a 12° beam angle installed, plus a 6° beam angle lens included in the box. The LED Beam Scan includes a convenient user-friendly 4-button DMX menu for easy operation, In/Out IEC power connection to daisy-chain power, and multi-voltage operation: AC 100V-240V, 50/60Hz. Its LED lamp consumes only 15W of power and has an operating life of 50,000 hours. Compact and lightweight, the unit measures just 6.75″L x 6.25″W x 7.25″H, and weighs 3 lbs.

The battery-powered Pinspot LED BP is the ultimate go-anywhere pinspot. Great for outdoor events, fashion runways, store openings, exhibition halls and other places where electrical outlets are scarce, it operates on either 8x 1.5V AA batteries or 8x 1.2V Ni-MH rechargeable batteries (batteries not included). With a 6-8 hour battery life, it can easily handle most concerts and shows without interruption. Like the LED Beam Scan, it comes with an installed 12° beam angle plus an extra 6° beam angle lens, and has a long-life 50,000-hour LED lamp rating. Featuring a compact high-tech plastic case design, the Pinspot LED BP is amazingly bright for its size – weighing a mere 2 lbs. and measuring 5.5″L x 4″W x 6″H.

Both the LED Beam Scan and Pinspot LED BP come with a hanging bracket for mounting on truss and can also be set upright on a table or floor. The MSRP of the LED Beam Scan is $199.95. The MSRP of the Pinspot LED BP is $199.95.

To see the LED Beam Scan in action, click on link below.

To see the Pinspot LED BP in action, click on link below.

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EarPollution DJ Style – Affordable DJ Headphones

April 17, 2009

Perfect for the up and coming mobile or club DJ, the IFrogz Ear Pollution DJ Style On-Ear Stereo Headsets (headphones) are an affordable DJ styled set of headphones available at under $50, and often under $40 depending on the retailer or directly from iFrogz. Made of plastic with chrome accents and nice comfort cushions they are on ear headphones that look much more expensive than they are. Currently available in 5 stylish designs I can imagine non-DJs wearing them instead of their white Apple earbuds or DJs wearing them when they don’t want to invest in the more expensive DJ specific brands. The sound coming out of them is strong with the 50mm drivers which give a great sound especially for the price point.

While researching the EarPollution DJ Style headphones for this review I also saw the new NervePipes custom headphones that iFrogz now has available. While they have smaller drivers, 40mm vs the 50mm of the EarPollution DJ Style, the rest of the specs seem similar. But the custom designability of them available through the iFrogz.Com website make them an awesome option for a DJ or an audiophile who wants something uniquely their own. On the NervePipes headphones you can customize the headband, sidepieces, hinges, speakers and ear custions color and the artwork on the side of the headphones with tons of different designs.

Overall make sure to check out iFrogz.com for more information on these affordable options that won’t break the bank!

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Pioneer ProDJ Mobile Beat Tour 2009 now has Frankenstand!

April 17, 2009

Dr. Frankenstand says “Taking the Mobile Beat Trade Show on the road is a Monster of an idea! Frankenstand stands behind this new adventure and is excited to show off its Powered Speaker Stands to all of the “villagers” along the route.” Frankenstands, the easy open, easy up, invented by a DJ for DJs, powered speaker stands are going to be showing their stuff at the tour and you want to be there.

Mobile Beat is touring the U.S. this August and September to instill a higher level of professionalism into the national DJ industry, spotlighting the educational focus of Mobile Beat Magazine and the Mobile Beat conferences. Each stop will consist of 3 to 4 hours of seminars, exhibits, demonstrations and more. Look for more details coming online soon and in the May issue of Mobile Beat Magazine.

Check out more info at http://www.mobilebeat.com/mb-tour/

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Open Air Photo Booths Joins Tour!

April 15, 2009

Open Air Entertainment LLC chose Mobile Beat Las Vegas 2009 for the successful worldwide debut of the Open Air PhotoboothTM. The creator/developer, Nick Andrews, has been a mobile entertainer in southern California for 10 years. He recognized the need to incorporate a digital photobooth into the services he offered his clients. Unable to find satisfaction with commercially available portable booths, Nick decided to create his own, the Open Air Photobooth. DJs at Mobile Beat confirmed what Nick had known for months; the Open Air Photobooth services the need for an ultra-compact, versatile, industry-recognizable photobooth, which can produce substantial supplemental income. Whether you are a mobile entertainer, photographer, venue/rental company representative, or simply an individual desiring to have your very own custom photobooth, the Open Air Photobooth has arrived.

Continuing the enthusiasm and momentum of MBLV 09, Open Air Entertainment LLC is proud to be a part of the Mobile Beat 2009 Summer Tour. Beginning in Phoenix in August and ending in September in Philly/NJ, you’ll have the chance to experience the Open Air Photobooth yourself!

Don’t wait; go to www.OpenAirPhotobooth.com for additional information today!

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MBLVX – $99 Passes – Say it’s so!

April 14, 2009

Recession? Taxes?

How About Some Good News?

MBLVX

February 9-11, 2010

Register For Your Pass TODAY or by April 20th and Save!

https://members.mobilebeat.com – Register NOW!

APRIL 15 means taxes ~ or maybe you were one of the fortunate ones who actually just got a return! But generally speaking, April 15 is not everyone’s favorite day…so Mobile Beat has a one time deal that will make the pain a little softer. How about $99 for a full 2010 Mobile Beat show pass?
Yes you heard it right…$99 for a complete MBLVX show pass for the first 200 people to respond to this ad.

We haven’t run a $99 special in several years, and once official registration opens for next year’s show, the lowest rate under ANY discount or special will be $149!!!!!! At the door is $269 so this is about a 60% savings. But to stimulate your economy, we are giving you FIVE DAYS to take advantage of this one time discount. It will NOT, we repeat this special will NOT be repeated at this price again under any circumstances for the 2010 show.

So what’s the fine print you ask? Well here it is: Registrations are non-refundable, non-transferable and limited to the first 200 respondents on the Mobile Beat website, for 5 days only (this starts now and runs through April 20th) – NO PHONE CALLS!

This is perfect for anyone that knows they are going, have gone to the last 5 years of shows without fail, heard all the excitement of last year and knew they had to be there, etc, etc. We have about 500-600 of you that fit in this category, so if you want to save some money, be one of the first 200!

https://members.mobilebeat.com – Register NOW!

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DigiGames joins Tour!

April 13, 2009

DigiGames is excited to announce their continued partnership with MobileBeat and ProDJ. DigiGames will be a major sponsor of the Summer Tour. Rob Johnson, DigiGames National Spokesperson will be the MC of this awesome event.

DigiGames is the industry leader in Gameshow Systems using current technology. The committment to excellence and rapid growth of DigiGames allows entertainers throughout the world to take their business to the next level. In addition to hosting and MC’ing this tour, DigiGames will have the latest products available for attendees to get a hands on demonstration of the fun. Look for DigiGames and Mobile Beat this coming August in a City near you.

Check out more information on the Pioneer ProDJ Mobile Beat Tour 2009 at http://www.mobilebeat.com/mb-tour/

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Is your pricing and service structure working against you?

April 13, 2009

confused-brideWedding vendors are often frustrated that brides don’t appreciate the value of their services. Ultimately, aside from ‘customer service,’ there are three major factors that come into play.

  • Hours of service
  • Price for product/service
  • The quality of the result

One major problem is the tradition of how pricing is presented. Often, particularly for entertainment, photography, videography, the pricing presented to the prospect is based on ‘time in direct contact with the client.’

That method, while customary in the wedding industry, understates the time directly serving any single client, not to mention their share of overall service and time from your business.

Until I went through the process of being a groom, I never realized how much time a videographer or photographer spent, after the wedding, before presenting the final result. Contracts for services show beginning and end times at the event, but I’ve never seen an informational description of how much time is spent in post-production, for example.

When a prospect doesn’t know how many hours it takes to edit one hour of raw footage from one camera, it’s hard for her to understand why the price is $4000 rather than $1000. Hours are tangible measure of your effort. The result is more subjective.

It is not sufficient to show a prospect a video, reference letters on your wall, headshots of DJs, and expect them to magically understand the degree of difficulty. If one doesn’t explain the situational differences in equipment, lighting, personal, and other behind-the-scenes-efforts, then you are just hoping that the client figures it out. That’s not good enough.

A DJ entertainment service prices itself for a specific number of hours of performance. Travel and set up are typically not shown, unless the event is outside the local market area.

What effect might it have if proposals and contracts had a simple ‘informational statement’ that indicated a list of additional tasks associated with the event that do not happen during the precise reception time frame? Effective implementation includes discussing the total scope of your service with the client, including a summary of those points, in your proposal, and briefly including it in (or as an attachment) to  your agreement.

Maybe this should be an industry-wide standard for wedding marketers? What would change in the process of selling if every prospect understood you total measure of service, and its impact on the final result for the bride?

I know, I’m turning the pricing and selling approach on its ear. Maybe it’s time we do that.

I invite your specific comments, and how you think this might apply within your slice of the wedding industry.

Andy Ebon
The Wedding Marketing Authority

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Milos America (Truss Manufacturer) relocates it’s offices and warehouses

April 13, 2009

Ashland VA, April, 2009 – Milos America has relocated its corporate offices and warehouse to a spacious new building in Ashland, Virginia. The sales, design and distribution center for truss manufacturer Milos Structural Systems covers sales and support for North, Central and South America.

The 18,000 sq. foot facility is located near I-95 just north of Richmond. This central location enables same or next day delivery to east coast customers from New York to Atlanta. West coast customers also have the option of three day delivery while nearby port connections facilitate Central and South American deliveries. The new building is situated on four acres, enabling future expansion as needed.

Expanded inventory and a larger product range are immediately anticipated to meet the growing needs of Milos’ customers and in support of the successful QuickShip program. The company has settled into its new home as of March 30, 2009.

Milos America, Inc.

10520 Lakeridge Parkway, Suite A

Ashland, VA 23005

Phone: 800-411-0065

Fax: 800-411-0165

For additional information visit www.milosgroup.com or email info@milosamerica.com.

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