DON’T MISS THE MARK WITH THESE BLOGGING BLUNDERS
Blogging is a powerful strategy for attracting targeted website visitors, establishing your value, networking with other businesses and more. When it comes to your DJ business, it’s an essential component of getting found online. However, blogging only works if you do it right. Avoid these mistakes to stay on track…
#1: BLOGGING FOR YOURSELF INSTEAD OF THE BRIDE AND GROOM
DJs are passionate about the latest music, lighting and equipment. But what are newly engaged couples interested in? Probably not the coolest new gobo. Your blog posts should be written 100% for your target couples. Nix the equipment photos and lighting reviews.
This doesn’t mean you can’t include the topics you love. Just make sure your posts are written first and foremost for your ideal couples. Topics brides drool over include: unique ideas, wedding inspiration, real weddings, reviews and “how-to” advice.
#2: WRITING GENERAL INSTEAD OF LOCAL
If you’re writing about wedding planning tips, advice and inspiration, you’re on the right track. That’s the stuff brides love. But if you’re writing only about general wedding topics such as wedding entertainment, first dance songs and toast ideas, you’re missing out on leads. It’s much harder to rank for these popular keyword phrases on Google, and the visitors you attract will be from all over the country.
To focus your search results, write about local wedding topics to attract website visitors who can turn into real leads. Include the names of local cities, counties and venues to attract the couples searching for information about them.
#3: POORLY WRITTEN TITLES
The title of your blog post is the most important thing about it. Why? Because that’s what makes a visitor decide if it’s worth reading. Think about the headlines that grab your attention. What do they have in common? Write titles for your posts that are interesting, benefit-oriented and easy to understand.
#4: BLOGGING FOR SEARCH ENGINES INSTEAD OF CLIENTS
If your blog post is so stuffed with keyword phrases that it sounds awkward when read aloud, you’re guilty of this mistake. Yes, it’s important to include those local keyword phrases (San Francisco DJ, Essex County wedding, etc.), but only when it’s appropriate and only when it makes sense to real people. Cramming these phrases unnaturally into your content not only drives couples away. It can also get you punished by Google.
#5: NOT BLOGGING CONSISTENTLY
Blogging only works when you do it regularly. There’s nothing worse than potential clients stumbling across your blog that’s been dead for six months. It immediately makes the web searcher wonder if your business is actually operating.
Add new posts two or three times per week on a consistent basis for real results. Don’t be put off by the though of hitting this number week after week; you can write extra posts ahead of time to post during weeks when you are extra-busy or on vacation.
#6: FORGETTING A CALL TO ACTION
A bride lands on your blog and loves your content. Great! But what does she do next? In most cases, she leaves and never comes back. That’s because most blogs are missing a prominent call to action. A “call to action” is attention-getting text or a button that tells the bride exactly what to do next, like “Contact Me” or “Click Here.” Tell them what to do and give them a good reason to do it. Without a call to action, you’re losing leads.
#7: NOT CONNECTING YOUR BLOG TO YOUR WEBSITE
This mistake is common with blogs hosted with WordPress.com or Blogger.com. When a visitor lands on your website homepage and clicks on the blog menu, they are taken to your blog. So far, so good. But what about the visitors who land on a blog post first?
Every page of your blog must have a prominent link to your website, along with your contact information, so that potential clients have an easy way find out more about you.
#8: MISSING IMAGE DESCRIPTIONS
A great blog post is enhanced by video and images, but if they aren’t tagged with relevant keyword phrases, you’re missing out on website visitors. The search engines can’t identify the contents of photos (yet) so they rely on the image title and description to determine what it’s about. Take an extra minute to complete every image description and add relevant keywords before inserting it in your post.
#9: MISSING SOCIAL SHARE BUTTONS
It’s increasingly important to have your website and blog shared on social media if you want to be found online. Get more people to share, like and tweet your articles by making it easy for them. Add social share buttons to every post on your blog. There are hundreds of plugins you can install so that couples can share your content with one click.
#10: AN INVITATION TO “SIGN UP FOR MY EMAIL LIST!”
Including a form on your blog to capture email leads is an excellent idea, but if your call to action is, “Subscribe to my email list!” you’re not going to get much of a response. Does anyone really want more email these days? Not likely.
If you want people to sign up for your email list, offer them a free report like “The 7 Songs You Should Never Play at the Wedding” or a video called, “The #1 Regret Couples Have After the Wedding.” A compelling offer means you’ll get more people signing up, and you’ll book more weddings as a result.
These wedding blog mistakes are common, but easily preventable. Correct them and you’ll be sure to attract more targeted leads for your DJ business.
Stephanie Padovani is a blogger, writer, wedding entertainer and business coach. She and her husband Jeff are the dynamic husband-wife duo behind Book More Brides, the #1 online resource for transformational marketing strategies for the wedding industry. Visit BookMoreBrides.com to be entertained and empowered with low cost, effective marketing strategies and powerful “anti-price shopper” communication techniques that don’t require sleazy sales tactics or fighting to get the price you deserve.
Filed Under: Business, Issue #150
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